Blogs for a small business

The number one thing you should know before you start your blog is that it is Always a work in progress. Just the moment a blogger believes they have everything perfect a new widget, gadget or service can be discovered and a new round of "better" starts!

Not very long ago the whole idea of creating an internet web presence was all about creating what I call (or heard called) the Website Business Card. Many businesses paid hundreds of dollars to have someone who knew how--build a "static" website with all the important information about the business...and that was just about the best the average person or small business could ask for.

These "static" Business Card websites of not long ago often cost a business a going fee of $350.00 just to put a static website together with the visitors to that website finding an email link and a few minimal things but, for the most part offered no more then contact information, and some special pages with some information that mattered most about the business.

Pretty boring, and not a lot of reason for people to come back for a visit.

However, the biggest problem not long ago for small business who paid the $350.00 for the website to be created was that all too often these business owners were left with a website and no access or clue how to update information. All that money paid to a hotshot who put up the page, but little or no information for the business owner to be able to do anything with it.

And, in many cases these expensive sites were controlled by fly-by night developers who collected the money set up the page and then vanished from the face of the internet. Leaving the business owner with something they didn't have any ability to change, control or access.

As the internet added new interactive features another round of expensive services became available for the small business owners with websites. Forums and chat rooms, offered something interactive visitors could register to joining, log-in and interact. And again pulled money out and paid for these things to be added to their websites.

Well, today with the services and tools these business costs and the lack of control over a small business internet site are a thing of the past. Today, any business owner able to run his or her business has more then enough talent and skill to create exactly what they want and need, and the costs can literally be Zero!

Today by creating a blog a business owner can offer far more then a static website business card without the investment of even one penny. Not only this but the blog in itself can also create a business income!

It is so simple and affordable that I almost want to shake any small business owner who is resistant to spending the time investment required to accomplish as much as they can by creating their own blog and building it.

Stay tuned for some future post about the simple ways to make a blog not only part of a business internet presence but also a part of the business income.

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